Keyspan - Health Tech Business Development
The Opportunity
Keyspan is an AI-supported, remote health coaching platform using blood biomarkers to identify health risk profiles and prescribe lifestyle interventions as a form of preventative care. While the platform had strong foundations in diagnostics, nutrition, and supplementation, fitness remained a critical missing pillar in delivering a truly holistic solution.
Founder & CEO Nate Taylor engaged me to help define a scalable fitness strategy that could integrate into Keyspan’s offering without compromising cost structure or focus. The initial vision was to deliver best-in-class fitness, nutrition, supplementation, and health coaching to a broad consumer audience at a $150/month price point.
The core opportunity and risk was determining whether fitness should be a first-class product investment or a supporting capability, and how to validate that decision without prematurely building complex, high-touch fitness software. Making the wrong call would either dilute focus during early-stage product-market fit or introduce unsustainable operational costs.
The Audience
The internal audience is Keyspan’s Founder, the tech/health coaching teams.
External audience is health-conscious individuals who value a data-informed and proactive approach to health.
The Role
I served as a hybrid Product Advisor + Fitness Domain Expert, partnering directly with the Founder to:
Pressure-test the business model
Define a narrow wedge for product-market fit
Design low-cost validation experiments via partnerships rather than custom software
Key Performance Indicators
Validate whether fitness materially increased conversion or retention at the $150/month price point
Identify a scalable path to fitness integration without building custom software
Test partner-led delivery as an alternative to in-house coaching
The Outcome
Launched pilot partnerships with local Austin gyms to deliver in-person fitness support for Keyspan members
Tested whether biomarker-informed fitness coaching increased gym member interest in premium services
Results showed low demand for elevated services, signaling that fitness was not a strong acquisition lever for this audience
Lessons Learned
Attempting to deliver best-in-class fitness, nutrition, supplements, and health coaching at $150/month was not financially or operationally viable pre–PMF.
Partnerships are a faster validation tool than custom builds. Leveraging existing gyms allowed us to test demand without long development cycles.
High-touch fitness does not scale cheaply. Detailed biomechanical assessments introduce significant complexity and support costs without clear evidence of ROI at early stage.
Lower-touch prescriptions can still deliver value. Simple, evidence-based recommendations (e.g., Zone 2 and VO2 max for heart health, strength for bone density) aligned better with early-stage constraints.
Key Skills
Business Development
Fitness Domain Expertise
Product Management
Product Development
Partnerships